They say the cover is what makes someone pick up a book, the blurb on the back makes them buy it.
Writing a blurb well is very tricky. I’m glad I had some practice at the at JD’s marketing cohort last fall. Here’s the latest Weun Academy blurb!
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Sixteen-year-old Eisah Tanner lives by one rule: blend in.
As an Earther on the fringes of a Martian colony, he keeps to the shadows, evading Redborn bullies who hunt his kind for sport. But when their cruelty erupts into a tactical assault, a dangerous power ignites within himone that can’t be hiddendrawing unwanted, extraterrestrial attention.
Whisked to New Eden, a sprawling space station in the heart of the galaxy, Eisah enters Weun Academy, a school for gifted outcasts. With a fresh start, he aims to master his superhuman abilities and finally belong. However, this alien world proves as treacherous as the power he carriesand some enemies hide behind friendly faces.
When a brutal strike rocks Weun’s community, shifting loyalties and hidden agendas drive Eisah and his friends to uncover answers and forge a path forward. Learning who to trust becomes the hardest lesson. As enemies close in, he must unravel a web of lies, betrayal, and something far darkerbefore shadow consumes them all.
Step into Weun Academy, where mettle is tested, chosen families are defended, and the fight to find your place in the universe begins.
The original wasn’t bad. However, this version works hard to quickly introduce Eisah, provide some background, his aspirations, and introduce the big threat.
I like how it suggests Eisah used to seek shadow for protection. However, it transforms into something deadly. It’s an interesting juxtaposition that unifies and completes the concepts within the blurb.
“Learning who to trust becomes the hardest lesson” is a newly added phrase that hints at core struggles and plays off the location being an academy.
It’s hard to believe, but my book series is now 13 years old with seven released works! Though it’s been a while since I’ve released a new book, I have two new ones coming out yet this year. With the new editions comes a branding update. I wanted to share with you the journey and how things evolved over time.
Zummo Books, LLC
This is my “parent company” responsible for all production, publishing, manufacturing, advertising, and distribution. To be honest the original left-ide version started as a very basic legal entity. I wasn’t thinking about brand. Even the name wasn’t very inspired (but very functional).
My original logo played off what my friend Tara began calling me (“Z”). while I wasn’t very focused on the look and feel, the simple letter and books label got things started.
As we approached the two new books in 2025 Matt redesigned the logo. Using two books he reconstructed the “Z.” I really like his font update for “Zummo Books.”
D’mok Revival
This was my debut series! I spent a ton of time on the cover and crafting something intense, interesting, and feeling very space opera-ey… I wanted the wordmark to feel very classic ala Dune, Star Wars, Star Trek, etc. I heavily modified a futuristic font and added the golden bars on either side. The top version lasted in all books, media materials, and the Web site until September 2025!
Matt’s updated design (lower version) is coming out this month. It feels more robust and modernized but still retains the original overall style. It’s interesting how just the shape of an apostrophe can make all the difference too, but it does!
D’mok Revival Emblem
It wasn’t until Weun Academy that emblems came into the picture. Before that it was all wordmarks! Sometime around 2016 Matt made the first emblem… Years later I would craft one for D’mok Revival… Intending to look like a Northstar beaming brightly on the horizon (or Rhysus up in the atmosphere blazing in light)… Matt still needs to do an updated version of this. Seeing I don’t fully need this until D’mok Revival book 5 comes out (likely a few years), he has time.
D’mok Universe
We needed a concept to put on the back covers of my first two spin-off series from D’mok Revival. It had to show it was in the same literary universe without confusing people that it was an edition of the D’mok Revival series! In the end, Matt and I feel it holds true to the original while clearly spelling out what the labeled book is offering: a piece of the D’mok Revival expanded literary universe.
Weun Academy
My first spin-off series!! Originally the hands of Segie Weun (originally spelling) with her famous green crystal floating in the air, the Weun Academy Symbol intended would become the emblem worn on all students and faculty (and double as a communicator / AI assistant source). There was a etched stone motif for the outer hands and a 3d rendered crystal as pictured on the left. The updated version, which will appear on the cover and within the Weun Academy book content is now flattened with versions provided for use based on color vs B&W, and background.
It’s simple, elegant, and I love it.
Weun Academy Wordmark
While we had an emblem, we still developed a wordmark. As you can see we “attempted” to look like a real university(-ish). We also attempted to play off the D’mok Revival wordmark. They were all pretty rough (to be nice).
The above version is taken directly off the cover. We have a more “academic looking” font with some flourishes. The emblem is on the spine and inside the book content.
Toriko Tales
My second spin-off series! The very first placeholder emblem started as Toriko’s outline, then a cat’s paw, and finally transformed to a kitty head with a Dragonball Z eye glass device.
Once we started working on “real emblems” Midjourney came into the picture. As a springboard for ideas (not final renders) a range of cat/robot/cinematic emblems were generated.
Then came the updated “let’s represent the virtual and real worlds including robotics/AI” approach.
A rough version based off my original placeholder led the approach followed by a collaboration with Matt.
Finally we landed on the versions above that Matt and I both really love. It even creates some unease with the viewer when looking at the “digital side.”
Evolution over timeand the future
What a ride! I’m so proud of how far branding has come–and impressed with Matt’s amazing skills and contributions! I’m very thankful to have such a creative and invested partner in something so fundamental to my life!!
Can’t wait to see where the third spin-off series, Wayfinder, goes. If you want a little preview… He’s an emblem I did years ago (yes, I’ve known about this spin-off for a long time). Clearly Matt did not work on this. But it’s what I have for now. 😀
Amazing visuals are required to make even the best story get noticed. I’m very thankful for all the time, effort, and creativity Matt continues to put into the D’mok universe.
Weun Academy’s book one softcover edition will release this month (August)! These days softcovers are considered soft launches where publishers and authors share upcoming projects to drive interest and get early reviews. The strategy is by the time the main ebook launches there’s plenty of “social proof” reviews to get new eyeballs and readers! The ebook will be going on Book Sirens within two weeks or so to get early eyeballs and posts.
It seems strange to say the softcover is a soft launch, but ebooks are the majority of sales these days! That said, we will also offer a hardcover edition for those that want a truly special edition for their shelves.
Matt and I are putting together a presentation around the Weun Academy softcover design. Holding a “cover reveal” event is a must-do these days. We’d love to share what process we went through to land on such a phenomenal design! As soon as we have a date for the event I’ll post it. We’re going to record the session just in case you can’t make it.
The ebook launch of Weun Academy: The Shadow Maker is still planned for late October!
How about Toriko Tales, you ask? The content for the softcover edition is completely done. It follows a similar formatting used by Weun Academy’s softcover, which helped. Though, we have a completely new series logo design that took numerous iterations to get right.
The front cover design is complete! It’s VERY different than any book within the D’mok Revival series and completely contrasts with Weun Academy’s design. Matt really dug deep to create an interesting, high tech, cat-gal, contemporary cover… Don’t worry about the use of “contemporary” here! Many of you have seen Kindle Direct Publishing, Amazon, Audible, and store shelves littered with books with covers of mostly a few HUGE WORDS and some semblance of “an image” behind them or integrated into or around the words.
I get the strategy for “those types of covers.” Digital consumers mostly see thumbnails on one Amazon platform or another. The big words stand out to get attention and quickly convey a vibe. But … that’s not us. People always judge a book by its cover. So, we want to give them a bit more of a show. Expect a cover reveal for Toriko Tales in early October (date to be announced). The launch of the book for Toriko Tales is planned for mid-December 2025… So still this year (technically)!
The dmokrevival.com Web site design is slowly getting upgraded. Content revisions for the original D’mok Revival series books are in. Weun Academy information has been added. The top content of the homepage has been revised to spotlight the two books, along with the ability for people to subscribe for updates! A complete design overhaul is needed but likely not going to happen until the two books are launched.
I am going to enhance the site so the homepage can transform into more of a landing page when a code is passed in the URL. This way I can do targeted landing pages for Weun Academy and Toriko Tales without spawning other HTML, etc. That’s the plan for the moment at least… I do plan on performing some competitive research on landing page best practices just to see if I need to revise that plan to be more effective with my marketing.
There’s a new offering as a member of the Science Fiction and Fantasy Writers Association that I’m going to take advantage of. Apparently there’s a whole promotion apparatus there! I’ll post about details as it moves forward. But I’m glad to have the help of such an amazing organization and peer group!
