As we approach the holiday seasons and Black Friday/Cyber Monday promotions may be a great idea to help move your book.
I’ve already mentioned I’m taking advantage of Amazon’s new promotion option of price adjustments (as opposed to the free promotion they originally offered) starting in December.
As I fulfilled a recent physical book order a string of thoughts came to me:
- I have 1600+ printed copies of my first book yet
- I’m in an awareness building promotion campaign for my series yet
- I’m still financially supporting early distribution versus making money from the series
I signed the first copy, and then decided to throw a second (unsigned) printed copy for free along with a personal message to the purchaser.
In the personal message I thanked them for the purchase, and encouraged sending me direct email with their thoughts about the book. I also mentioned that since we’re approaching the holiday season they could give the second book as a gift. Alternatively I suggest they could also donate the book to a local school or community library. I ended with a side note that Amazon.com reviews are welcomed and greatly appreciated.
At worst, the book goes into the trash (and I NEVER know that’s what happens). At best it goes to another potential fan of the series, or into a library where multiple people could enjoy it!
It also demonstrated my good will, and sincere interest in spreading the story over making buckets of money.
I found myself curious about what the purchaser would do with the second copy. I really liked the concept.
As a next step I jumped on my D’mok Revival: Awakening page on Facebook and pulled together a quick post about the special holiday offer. From now until December 1st, any physical book purchased (up to two) gets a second book free of charge. I included a link to the physical book on Amazon.com.
Then I used some money to promote the post to general Facebook users (NOT to my friend’s friends). As a side note, promoting to your friend’s friends tends to make people mad and unlike your page. But, using the other option Facebook offers, advertising to anyone on Facebook that fits the profile I define, seems fine.
I’ll post back later with the results of this promotion. But, I think the core concept of it is solid (for someone with a new series in an awareness building campaign that has extra books to move).